The report is referring to the denial of IFF that it does not supply any flavor enhancer to Lays Pakistan.
Jamia Ashrafia in Pakistan also denied issuing any fatwa in favor of Lays Pakistan, and the move of publishing an ad in newspapers seems deceptive.
IFF further denies that all its products are halal, therefore the question that Lays in Pakistan are halal or not is easy to answer. As Muslims, we must avoid eating forbidden things. If in doubt, leave it, especially if its not a matter of urgent neccessity. You will not die if you do not eat Lays chips of Pakistan.
Consumers in Pakistan should come forward to register their complaints againts this alleged crime against their faith committed by Lays Chips Pakistan. PepsiCo is the manufacturer of Lays chips, so they are to be blamed for the act.
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